Bryan O'Loughlin – in English

Co-author, 2010: IE Documentation

(www.ie.edu/eng/programas/document_ie.asp )

openmultimedia.ie.edu/OpenProducts/televisa/televisa/index.html (Open Multimedia is now for-pay, since Sep. 2016)
• “Emilio Azcárraga (CEO), La transformación de Grupo Televisa”, (wrote it in Spanish)
(Largest Spanish-language media company by Mkt Cap, $14 billion Dec 2010).

Interviews were all in Spanish and the case involves an in-depth study of the subtleties of the Mexican media and telecommunications markets, and portrays the convergence of several industries.

This case details the story of Emilio Azcárraga Jean, President and CEO of Televisa Group. It focuses on events since 1997 when Emilio, following on from his father, took over the Televisa Group.

The multimedia case involves over 30 graphs, and several videos of interviews.

Multimedia case was presented by Mr. Azcárraga Jean himself at the the Alumni Forum 2011