Bryan O'Loughlin – in English

openmultimedia.ie.edu/Openmultimedia/fichas/bbva_i.php

Authors:  Santiago Iñiguez,  Bryan O’Loughlin,  Andreas Richter Code: DE1-166-M   /   DE1-166-I-M Type: Case study Publication date: 2009 Estimated time: 90′ Languages available: Spanish and English

Description
The case illustrates the leadership style of BBVA´s chairman and CEO, Francisco González , which is characterized by permanent innovation and change based on new technologies, in one of the largest global banks in the world. The multimedia case shows this leadership approach with the help of video interviews with Francisco González and his closest collaborators.